@article{Joffe_2013, title={Kirp, David L. 2003. Shakespeare, Einstein, and the Bottom Line: The Marketing ofHigher Education}, volume={20}, url={https://alternateroutes.ca/index.php/ar/article/view/20360}, journal={Alternate Routes: A Journal of Critical Social Research}, author={Joffe, Linda S.}, year={2013}, month={Nov.} }